Awarded Services
Integrated Marketing Services | SIN 541-5
Detailed List of Services
Westat worked with the Federal Trade Commission to develop award-winning communications solutions.
Advertising | Our broad-based skills range from developing the objective and message to producing customized direct mail, outdoor marketing, and/or broadcasting and include evaluation, media placement, and related services. Our past projects include advertising to recruit survey respondents, customized direct mail to share selected findings with special populations, and public service announcement (PSA) templates for local use in social marketing initiatives.
Public Relations | We work with our clients to develop a goal-based strategy and messages, prepare media materials, provide support for media events, and assist with crisis communication message development and media support services.
Web-Based Marketing | Our expertise encompasses creative web site design and technical support for web site maintenance; databases, content management, and search engines; e-commerce; web-casting, video conferencing, and e-learning; captioning; and other accessibility requirements. One recent project required Westat’s web team to create a full-service web site that houses registration, program information, and e-learning courses in support of the client’s initiative. Another project required Westat’s web and database development teams to add an e-commerce module that enabled a client to recover shipping costs for bulk publication orders. These cost recovery funds enabled the client to develop additional information resources for the public. We offer the creativity and fast-response design, development, and deployment capabilities of a small agency backed by the expertise and extensive resources of a large established firm.
Market Research and Analysis | We provide a solid foundation for other advertising and marketing activities, with services that include focus groups, individual interviews, intercept interviews, concept and message testing, literature review, survey administration and analysis, and call center operations. The findings we develop inform branding initiatives, market identification, strategic planning, message development, and media campaigns.
Westat developed a package of award-winning materials in support of a broad-based initiative to end chronic homelessness. These materials include brochures, packaging, and a documentary-style video series, which won a 2006 Aegis Award.
Video, Film, and Multimedia Production | We offer a full range of services—from creative video content development and preproduction to production and post-production—needed to deliver content in any standard or new media format. For one project, Westat created an interactive, multimedia touchscreen program as part of a national traveling exhibit. The program provides health information to shopping mall visitors through a series of interactive screens and 10 videos. The program has been recognized by numerous awards for communications excellence. One recent video documentary won nine national awards for production and communication excellence.
Exhibit Design and Implementation | We provide exhibit design and production services needed to create, store, and ship as well as set up and dismantle exhibits and related materials in venues ranging from tradeshows to malls. Westat designed and fabricated two identical traveling exhibits for a client and manages all logistics for a national tour of both exhibits to shopping malls and other venues across the country. From 2001 through 2006, the exhibits traveled to 109 malls and other venues in 39 states and the District of Columbia, giving more than 42 million people the opportunity to learn about a health condition affecting millions of Americans.
Conference, Event, and Tradeshow Planning and Support | We specialize in cost-effective, high-impact design and production ideas developed in accordance with Government standards for production and clearance. Travel support and conference management is one of Westat’s core business areas. We have extensive experience in planning and managing both large- and small-scale conferences and panel meetings and are very familiar with the Federal requirements placed on those conferences. We develop agendas, make travel arrangements, create meeting materials, and provide honoraria for meeting participants. We also make arrangements for and staff client exhibits at conferences and professional meetings.
Commercial Photography | We provide both studio and location commercial photography services. Our photography assets also include an extensive library of more than 750,000 royalty-free professional images.
Commercial Art and Graphic Design | We offer a seamless partnership of creative and research staff to develop distinctive, market-driven product branding and materials design. Our award-winning, high-impact, cost-effective products are developed in accordance with Government standards for production of print or audio-visual materials and clearance.
Plain Language Communication | We provide significant expertise in the development of plain language publications and web sites. Since 2000, Westat-developed materials have won more than 25 National Institutes of Health Plain Language awards.
Public Inquiry Response | We respond to thousands of public inquiries on behalf of clients. Westat information specialists answer telephones, conduct research, and respond to telephone, email, fax, and mail inquiries.
Distribution and Fulfillment | We distribute millions of publications in response to public requests for information on behalf of clients. Westat has a modern warehouse facility in Frederick, Maryland, and offers a secure, proprietary web-enabled database—the Inquiry Tracking and Inventory Management System (ITIMS)—that allows clients and Westat information specialists to enter and track publication orders in real time.
Westat’s commitment to communications excellence is reflected by its participation in the Center for Plain Language (charter member), Plain Language Association International, Society for Technical Communication, National Association of Government Communicators, American Institute of Graphic Artists, and League of American Communications Professionals.
