Awarded Services
Market Research and Analysis Services | SIN 541-4A
Detailed List of Services
Focus Groups | Our staff are thoroughly experienced in conducting and analyzing in-person, telephone, and online focus groups. These groups can be used to develop marketing plans, evaluate the content of survey materials, test strategies for reaching target audiences, and study audience knowledge, attitudes, and opinions. We have conducted focus groups in English, Spanish, and many Asian languages.
Our on-site facilities offer state-of-the-art capabilities for observing and recording sessions (with the informed consent of participants), enabling clients to choose the level at which they want to participate in the process. Westat can also arrange focus groups at other facilities, in many situations and locations across the country. Regardless of the setting, we provide analysis and documentation containing the detail required by our clients.
Surveys | Westat’s full range of survey capabilities enables us to deliver high-quality, cost-effective research and media analysis for large- and small-scale marketing efforts on a wide variety of topics. We have the sampling, field, and analytic experience and staff required to develop, conduct, and analyze surveys. We have used in-person, telephone, mail, and online surveys to gather baseline information and to assess market trends and program performance.
Our research professionals tailor survey activities to the client’s requirements. If the client needs the full array of survey instruments and materials, we have that capability. We can also provide a range of survey support services, from multimedia presentations to descriptive pamphlets and posters.
Survey results are delivered to our clients in a wide variety of user-friendly formats, from public-use data files to published reports.
Westat develops and implements award-winning national public awareness and education campaigns.
Media Analysis | We have experience in assessing media content and the exposure of target populations to specific messages. Our staff have helped to identify the type, accuracy, and frequency of messages targeted to the general public and to subgroups. We also have the capability to obtain process measurements related to our client’s areas of interest.
Usability Testing | Westat usually applies usability testing techniques in conjunction with focus groups, using film, audiotape recordings, and user messages to analyze how well products are understood and navigated and how they can be improved. The products tested include web site designs, questionnaires, and computer software.
Cognitive Laboratory Research | Cognitive laboratory testing is used to increase the reliability and validity of questionnaires by determining which methods minimize comprehension, recall, and editing errors. Cognitive testing gives us and the client a detailed picture of the response process used by participants.
Graphics | Westat can provide our clients with a complete package of materials to support all of the activities described in this brochure. Our Graphics Department offers award-winning design, graphics, illustration, and multimedia support for projects aimed at a wide variety of target audiences. In addition to the more traditional design and document layout services required for print projects, our Graphics staff are fully equipped for and highly experienced in the design, development, and delivery of research publications, communication materials, training programs, and data dissemination in such diverse media as video, desktop, CD-ROM, and web-based multimedia forums. With these in-house resources, Westat is able to offer expert-level guidance from the development of a concept through to the production of the final deliverable.
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